The Facebook Pixel Update
Facebook began offering businesses a first-party cookie option with the Facebook pixel. Here’s everything that you need to know. Table of Contents The Quick Take First Party Vs. Third Party Cookies New Facebook Pixel Timeline Roll Out How Does the Facebook Pixel Work? How to Access Your First Party Cookie Settings Deciding How to Use […]
Clutch Names Abacus Leading B2B Social Media Agency
Clutch has released their annual report recognizing the globally leading agencies that demonstrate excellence in marketing and advertising. Abacus is both honored and pleased to be included amongst the world’s Top B2B Social Media Consultants. While it’s free to be listed on Clutch, the Global Leaders report is based on verified client feedback that proves the companies’ ability […]
The Complete Guide to Instagram Ads
Leveraging Instagram Ads is one of the fastest ways to build your business. The social platform currently has 1 billion users, half of which are on there every single day. Further to that – 82% of the people on Instagram are between the ages of 18 and 49. In this guide, we’ll cover how to […]
Introducing Abacus Creative Labs
Social Design Systems Abacus solves the challenges of mobile creative at scale through Social Design Systems Abacus, an industry-leading Facebook and Instagram ad agency, today launched its new Abacus Creative Labs, a cutting-edge team of designers focused on bringing data, media and creative together to offer clients unparalleled digital advertising and mobile creative services. More than […]
Top 7 Common Mistakes On Facebook Audits
As part of the onboarding and educational services that Abacus offers to potential clients, the Abacus team performs in-depth account audits evaluating the advertiser’s existing efforts, methods and performance benchmarks. We’ve discovered common mistakes that advertisers (big and small) make when setting up and optimizing their campaigns. Here is a list of top 7 common […]
5 Things To Do With FB Campaigns in 2019
The world of commerce is getting more fragmented. The climate is changing. Mobile devices take over TVs. Advertising in Q4 gets more expensive every year. Trump is still discussing building a wall. If these statements resonate with you – the last one may totally not – and you are a digital marketer who has some […]
The Effects of Mobile on Content and Creative
Just as television once disrupted the world of print and radio advertising in the late 1940s and early 1950s, mobile is now redefining what it takes to effectively position brands in the minds of target consumers. The best advertisers at the time of TV’s golden era immediately saw the benefit of this new visual medium […]
How to Boost Your Black Friday Sales with Facebook Ads
Introduction It’s that time of the year! Long lines, brutal fights in stores, and killer deals. Tis the season. Black Friday and Cyber Monday are just around the corner (November 24th and November 27th). And whether you love it or hate it, we wanted to share our top tips for creating Facebook ad campaigns that […]
Do Dogs or Cats Convert Better?
Are you a dog person or a cat person? It’s a common question based on an age old rivalry between man’s furriest friends. With the rise of viral cat and dog videos, and celebrity pets like Doug The Pug, Marnie and Grumpy Cat there is no doubt that animals are popular/influential. In fact, Grumpy […]
Facebook Ads Not Working?
IntroductionSo you start running your Facebook ad campaign but engagement is low, CTR abysmal and CPA high. You’re asking yourself why? What did I do wrong? We get it! Facebook can be an intimidating platform and people often wonder why their ads aren’t working or eliciting the results they had hoped for. To make more […]