Building a Content Marketing Matrix In 8 Easy Steps
What is a Content Marketing Matrix? Great marketing always begins with great content, and great content requires a sense of purpose, direction, and objectives. Often our marketing messages can get lost in the endless stream of social calendars, ad managers and email engines as we race to keep up with our audience. While it’s tempting […]
iOS 14.5: Important updates for your Facebook & Instagram Ads
Are the recent changes to privacy in Apple’s iOS 14.5 going to destroy your Facebook and Instagram Campaigns? On April 20, 2021, Apple’s latest iOS 14.5 software update for mobile devices was made available to the general public. The update introduces privacy features that are intended to go the extra mile towards protecting the privacy […]
Essential Updates For Facebook & Instagram Ads · May 19th
Facebook & Instagram Ads are changing. Will you be ready? Join Facebook’s Liza Lansing LIVE for a Top 10 of all the updates advertisers need to know. This webinar will be an overview of the many different things happening with Facebook right now across paid media advertising, creative, analytics, and commerce. Viewers who attend this […]
Abacus Confirms Color Cannabis Is ‘Big On Terps’
TORONTO, ON (April 19, 2021) — Abacus Growth Agency Inc., a Toronto-based digital consultancy firm and ADCANN’s Agency of the Year, has partnered with licensed producer WeedMD and its adult-use brand Color Cannabis™ to launch Big on Terps, a social media campaign that promotes the brand’s cannabis portfolio of big flavour and aroma. The campaign […]
Abacus Launches Multi-Channel Attribution Services
Abacus Launches Multi-Channel Attribution Services AbacusBI helps brands to overcome iOS privacy updates and Facebook Analytics shutdown. TORONTO, ON (April 12, 2021) — Abacus Growth Agency Inc., a Toronto-based digital consultancy firm, is introducing a new service offering to drive more accurate performance marketing reporting through platform-agnostic, first-party data. AbacusBI was recently developed as a […]
Why Advertisers Shouldn’t Panic
Q4! It’s a tough quarter for advertisers everywhere. While shoppers reap the benefits of sweet deals and offers, advertisers are competing with each other to win the attention of their audience…and it’ll cost them. Two Reasons why Advertisers Fear Q4: More advertisers in the market It’s more expensive in the bidding auction Q4 can be […]
Why You Need to Create Mobile-First Facebook Video Ads
Is it enough to create Facebook ads for desktop and then adapt to mobile? According to recent research by Facebook, it isn’t. Priority needs to be placed on creating mobile-first Facebook ads, period. Instead of converting video ads that have already been made for desktop, advertisers need to adopt a mentality that helps them choose creative video forms […]
11 Steps To Audit Your Paid Social Agency
A lot of people are unhappy with their media agencies. It’s not always entirely the agency’s fault; the marketing world is moving extremely fast these days, and it’s hard for full-service agencies to stay cutting-edge over multiple, ever-changing channels. What was once a transactional practice of buying media is now a complex ecosystem of creative, technology, […]
Performance Awareness – Make Your Branding Ads Deliver
It’s time for brand marketers to stand up and be accountable. There has always been a distinction made between brand marketers and direct marketers.Brand marketers are expected to generate top-of-the-funnel awareness and are often measured by ‘soft’ metrics like reach/frequency, engagements or CPM. This strategy started with the advent of television advertising and was popularized […]
Everything You Need to Know About Facebook Advanced Measurement Tools
Facebook wants to help advertisers better attribute their efforts to their results for their Facebook ad campaigns. That’s why they have developed new advanced measurement solutions to measure how your efforts are impacting your business. Quick Hops Facebook Advanced Measurement Tools Types of Measurement Benefits of Advanced Measurement How to Setup your Tracking On and […]