Color Cannabis

Brand experience meets product experience.

How do we create brand equity and convince doubtful cannabis users to choose Color?

By creating an emotional connection in a very rational category.

Finding beauty in the everyday is easy when each aspect of your cannabis experience is enjoyed without compromise.

Express how terp-forward Color Cannabis is by creatively dramatizing its:

1) Impact

2) Value

2 campaigns for 1 brand, building equity as well as expressing product packaging quality.

Laidback ads that matched the way people really felt.

Getting millennials to care about more than looks.

Moments of comfort from the brand that’s in all our lives.

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