Campbells

Moments of comfort from the brand that’s in all our lives.

How do we ensure brand sentiment stays positive as production moves exclusively to the U.S?

By reminding Canadians why they love Campbell’s in the first place.

We view so many moments on our phones but there are some that go unseen.

Moments of scrollable comfort.

We stopped scrolling thumbs and warmed open hearts through 51,843,937 impressions.

Laidback ads that matched the way people really felt.

Brand experience meets product experience.

A unique product deserved a unique approach.

Tagged Case Study