Aftershokz
A unique product deserved a unique approach.
Challenge + Solution
How do we convince athletes that these headphones are for more than runners?
By diversifying how we show the product in action.
insight
Bone-conduction headphones perform as strongly as you do.
Scalable Idea
Ads for every athlete. No bias. No limitations. Just pure sport performance with the sounds athletes want to hear (their surroundings).
Results
Targeting based on specific sports interests and ensuring the creative matched up, increased the Return on Ad Spend (ROAS) by 168% and lowered the cost-per-purchase by 66%.
