Social Advertising Agency | Abacus


Abacus is an advertising agency that merges creative, media and data to scale for a mobile-first world

Our Services

Social Content Production & Advertising Creative. Always-On Paid Media & Distribution. Data: Collection & How to Use It. Brand Strategy & Fluid Identity Design

Abacus was born as a Performance Media advertising agency specializing in scaling acquisition through digital channels. Our initial goal was to drive better ROI on clients’ paid social ads, and we quickly built a reputation for driving business growth.

We identified that creative was THE variable for sustained success when it came to digital platforms and so we built a world class creative department and evolved into a full-service digital advertising agency.

We bring together strategy, creative, and media, together under one roof to engineer holistic growth engines for our partners.

Our Experience

  • Always On
  • Advertising Creative

An incredible product deserves creative that stands out. That’s why this campaign resonated in the context of social channels where the sound is usually turned off.

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  • Brand Strategy
  • Fluid Identity Design
  • Go-to-Market Strategy
  • Social Content Production
  • Package Design

A breakthrough brand targeted towards women in search of happier, healthier, more authentic lives.

Fluid Identities
  • Social Content Production
  • Brand Strategy

Campbell's is real food that matters for life's moments. We're proud of what we brought to the table with our mobile-first creative strategy.

  • Fluid Identity
  • Social Design System

We put a Social Design System in motion to stop thumbs. Through playful thinking and vibrant design, we built much-needed awareness for an app that simplified the lives of car owners.

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  • Brand Strategy
  • Fluid Identity
  • Package Design
  • Mobile-First Creative

Spärkel infuses real ingredients into bubbles at the touch of a button. We captured the fun in a stunning mobile-first creative campaign.

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Our Awards

  • Agency Of The Year

  • Platinum Award

  • Applied Arts Award


What We've Been Up To

Accelerate Your Advertising During A Crisis To Cut Costs By 50%

Advertising During A Crisis can actually help grow your business. How? Read on to find out in this guest post from Performance ...
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Bryon Sheng: At The Table Podcast (October 8)

Pioneer in lifestyle and apparel marketing Bryon Sheng joins our co-founder Jeff Goldenberg for another live discussion At The Table with Abacus, ...
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Second wave planning: Drawing on lessons learned

As we enter a "Second wave", Reflecting on lessons learned over the past few months with Abacus co-founder Peter Reitano Important Lessons ...
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The importance of Health and Wellness when working from home

We have been asked to be adaptable, creative and resilient in the face of great change, disruption and uncertainty. However, it’s important ...
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You Won’t Need 30 Second Ads Soon. Here’s Why.

2022 will be the last year for television ads, the way we think of them. Why 2022? Because that's when several of ...
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Bryon Sheng: October 8th At The Table With Abacus

Where is the future of lifestyle marketing going? What will happen to live event sponsorship? Who are the winners (and losers) of ...
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