Social Advertising Agency | Abacus


Abacus is an advertising agency that merges creative, media and data to scale for a mobile-first world

Our Services

Social Content Production & Advertising Creative. Always-On Paid Media & Distribution. Data: Collection & How to Use It. Brand Strategy & Fluid Identity Design

Abacus was born as a Performance Media advertising agency specializing in scaling acquisition through digital channels. Our initial goal was to drive better ROI on clients’ paid social ads, and we quickly built a reputation for driving business growth.

We identified that creative was THE variable for sustained success when it came to digital platforms and so we built a world class creative department and evolved into a full-service digital advertising agency.

We bring together strategy, creative, and media, together under one roof to engineer holistic growth engines for our partners.

Our Experience

  • Always On
  • Advertising Creative

An incredible product deserves creative that stands out. That’s why this campaign resonated in the context of social channels where the sound is usually turned off.

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  • Brand Strategy
  • Fluid Identity Design
  • Go-to-Market Strategy
  • Social Content Production
  • Package Design

A breakthrough brand targeted towards women in search of happier, healthier, more authentic lives.

Fluid Identities
  • Social Content Production
  • Brand Strategy

Campbell's is real food that matters for life's moments. We're proud of what we brought to the table with our mobile-first creative strategy.

  • Fluid Identity
  • Social Design System

We put a Social Design System in motion to stop thumbs. Through playful thinking and vibrant design, we built much-needed awareness for an app that simplified the lives of car owners.

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  • Brand Strategy
  • Fluid Identity
  • Package Design
  • Mobile-First Creative

Spärkel infuses real ingredients into bubbles at the touch of a button. We captured the fun in a stunning mobile-first creative campaign.

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Our Awards

  • Agency Of The Year

  • Platinum Award

  • Applied Arts Award


What We've Been Up To

Kingsway: The People’s Weed

Kingsway is The People's Weed. For the folks without frills. For the ones who simply like to smoke. To promote the launch ...
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Missed Connections: How Marrying Creative & Data Will Mend Advertising’s Broken Heart

“Truth springs from arguments amongst friends”  - David Hume 50 years is a very long time. 50 years ago “you taught the ...
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On The Future of Creative Advertising

We need to accept that a change has happened in advertising and deal with the painful fact that things will never be ...
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6 Second Ads and the “Death of Advertising”

More and more recently I’ve seen advertising vets compelled to speak out on the “death” of our industry.  They all point their ...
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Abacus Wins Gold and Platinum Hermes Creative Awards

Creative recognition from a panel of international judges is a great honour, especially when that panel is as honourable as the one ...
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What Comes After The TV Ad?

I realized the other day that I’ve had conversations with over 800 marketers over the past 12 months. Abacus participates in a ...
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